By
Ksena | October 1, 2007 6:48 am |
Categories:
Communication
Listen, don’t you mind about some “dirty” methods of competitive activity? I will give you one from my practice.
This is just a business, nothing personal and eventually I had to do it.
One of competitive firms came on our city and arranged a presentation about its opening and I had to ruin their performance. I used one technique called “black questions”.
This is an example: The hall where presentation was going to be held was full of people (actually their potential clients). I was sitting in the front raw as an ordinary visitor.
When representatives of “X” company finished to speak and asked audience about questions I started with the following:
Dear Sirs. Your speech was impressive and well prepared, but let me ask you something on behalf of all our audience (u see, first of all I’ve voiced identification with all presented audience).
You was telling us that been your client is so good because “X” company has so many advantages etc., but you haven’t even mentioned about any potential difficulties of probable troubles which could take place in our following cooperation.
As everybody knows that it is not real to lead business without troubles or risks but you didn’t tell us frankly about it.
Why? Don’t you even know about these risks? Are you not competent? Or, which is much worse, you’ve concealed it with definite purpose! Haven’t you?
My dear readers, you can just only imagine what they said after that)