Psychology behind food craving

By Aditi | May 29, 2010 6:55 am |
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food craving

With summer about to set in everyone is gearing up to enjoy the summer sun in the beach or by a poolside. But there are many for whom the focus is not on enjoying the lazy summer days but it is to shed that extra bit of flab they have acquired. It is time to diet and get in shape. But dieting in itself is a big challenge and when you also have food cravings it makes it impossible to diet. Food craving is referred to a condition where you have intense desire to eat certain food items. You feel like eating even when you are not hungry and desire to eat is extremely strong.

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